Building customer relationships with Salesforce Customer 360

Building customer relationships with Salesforce Customer 360

In today’s time, only good products or services are not enough to grow a business. It requires personalised and customized customer experience. Salesforce Customer 360 puts customers at the centre of your business.
Today’s world is a competitive business world. Salesforce Customer 360 gives you the best customer experience. You will know about building customer relationships with Salesforce Customer 360 in detail.

What is Salesforce Customer 360?

Salesforce Customer 360 is an excellent data management platform. It helps customers connect with their salesperson. Along with this, it provides personalised experience and satisfaction to your customers.
This platform connects marketing, sales, commerce, service and IT departments together. It helps them collaborate and get more product efficiency and cost-effectiveness.

How does Salesforce Customer 360 work?

The Salesforce Customer 360 platform shows a unified view to customers. It collects data from different sources. These views include customer profile information, transaction history, and participant data.
This data helps businesses to collect customer information. The information is of customer behaviour and their needs. They use this information to optimise their marketing and sales efforts.

Why should businesses use Salesforce Customer 360?

Salesforce Customer 360 helps businesses grow. Here are some benefits of using it for business-

1. It Breaks Down Data Silos:

In restricted systems, complete customer data cannot be accessed by the platform team. This platform breaks down silos by integrating data from many sources in one place.
Salesforce Customer 360 gives your teams a view of the entire customer interaction. It also helps them to make accurate decisions.

2. It Improves Team Efficiency:

Salesforce Customer 360 data is available in the Cloud. Thus, with its help, users can view data from anywhere, on any device. It gives great convenience to the customers.
The team has every information related to the customers. The information makes customer management easier. Thus, businesses grow easily on a large scale.

3. It Increases Customer Engagement:

Salesforce Customer 360 provides detailed data, sales and marketing information. It also provides service information to customers as per their convenience.
It makes it easy to interact with customers face-to-face on various channels. This gives a special connection to the customers. Increasing customer engagement, it helps businesses to grow on a large scale.

4.It is Easy to Use:

Salesforce Customer 360 is designed for business users. Its interactive dashboards enable customers to do their work in a convenient way. Users can use it in an easy way. It provides better analytics, code-free integrations and AI-powered actions.

5. It Ensures Data Security:

Salesforce Customer 360 works in an integrated manner. It collects data from different sources by creating global profiles of customers.
It helps to enforce compliance with data regulation laws like GDPR, CCPA, and CPRA. Through GPID, we can apply these policies to other apps and services that hold the same customer data.

6. SaaS-Based platform:

Salesforce Customer 360 is powered by the AWS Cloud. It is available for 24/7 customer management. The Salesforce Customer 360 team handles the infrastructure and maintenance of the platform. This allows businesses to use the platform with certainty immediately after its setup.

How Much Does Salesforce Customer 360 Cost?

The cost of Salesforce Customer 360 depends on the features. It also depends on services required by the business.
Pricing depends on the subscription model. The platform offers two options: editions and add-ons.
Editions include popular features offered by the platform. Which includes packages tailored to customer satisfaction and requirements.
Add-ons provide tiered functionality to customize the customer management solution. It helps customers choose the product that best suits their organisation’s needs. Here, you can see the price of Salesforce Customer 360 according to its plans.

PLANS	PRICE
Essentials editione	$300/user/year
Professional edition	$1200/user/year
Enterprise edition	$2100/user/year
Unlimited editione	$3900/user/year

Conclusion:

Salesforce Customer 360 offers industry-customized solutions to grow your business. These include Financial Services Cloud, Manufacturing Cloud. Health Cloud, Consumer Goods Cloud etc are some of them.
It is particularly helpful for sales, marketing and customer service. IT, commerce, and analytics teams. CloudMetic provides you with all these features. It focuses on productivity, efficiency, and cost effectiveness in your business.

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