Salesforce Unveils Marketing GPT Commerce GPT

Salesforce Revealed Marketing GPT and Commerce GPT

Salesforce’s latest technologies, Marketing GPT, and Commerce GPT, blend generative AI with real-time data from the Data Cloud. On 7th June 2023, Salesforce the global CRM leader release Marketing GPT and Cloud GPT, through which marketers can easily generate personalized emails, marketing journeys, and smart audience segments.

And with Commerce GPT, brands will be capable to deliver a personalized shopping experience to their customers and also customizing their furnish as per their customer demands by using GPT-powered dynamic buying records. So let’s move ahead and discuss these GPTs

What is Marketing GPT?

Marketing GPT is capable to create ascendable personalized content, build segments, and automate journey creation. With the help of Marketing GPT, a marketer can use natural language prompts to interface with Salesforce Data Cloud and it can also help to find out the new audience for targeting.
The marketer can prompt the system automatically to generate a personalized email version and subject line for testing. For helping scale personalized content generation, Salesforce also brings their new partner Typeface, it is a newly launched AI startup to generate AI for content creation for the enterprise.

What is Commerce GPT?

With maintaining the AI theme, Commerce GPT gives the marketer similar tools and the ability to prompt the system to generate multiple numbers of versions of the content for the auto-generated descriptions. The system will help the marketer to pitch past customers and also set up promotions in the marketing Cloud.
Salesforce also announced a Chatbot tool as a part of the Commerce Cloud GPT for AI-generated conversations with customers, across different channels including digital storefronts and messaging.

Prominent Features of These GPTs

In this section of this article, we are going to cover the new features of Marketing and Commerce GPT. Read the given points below:

Smart Work with Segment Creation, which gives marketers the opportunity to create audience segments quickly and increase targeting with the help of natural language prompts. Also, AI-driven recommendations from the data cloud are based on trusted data.
Email Content Creation will help in reducing the writing workload, with the auto-generate option. Which helps to create personalized emails to improve engagement and testing.
Dynamic Product Descriptions that fill catalogs automatically for the merchants and revolutionize the customer experience by using auto-generated descriptions for products to every buyer.
Goal-Based Commerce will help in automating growth and conversion strategies by setting up targets and goals. Also provides actionable proactive recommendations and insights on how to meet them.
Segments Intelligence for Data Cloud to improve marketing ROI, which automatically connects revenue data, first-party data, and third-party paid media data for more inclusive views.

Final Words

So let’s wrap up this article, this is the complete information about Salesforce new release Marketing and Commerce Cloud GPTs. For more information, visit our blog or follow us on social media.

Note: If you are looking for any Salesforce Integration or Implementation contact us today at sales@cloudmetic.com. We are a top-rated Salesforce certified consultant and Salesforce service provider with a 5-star rating on Appexchange.

Salesforce Revealed Marketing GPT and Commerce GPT

What is Marketing GPT?

What is Commerce GPT?

Prominent Features of These GPTs

Final Words

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