Mclaren F1 Partnership with Salesforce to Increase Fan CRM Capabilities

Mclaren announced their collaboration with Salesforce on 21st March, 2023. The global leader of CRM Salesforce has now joined with the king of speed. In this informative write-up, we are going to introduce you with Salesforce’s latest collaboration with Mclaren formula 1. So, let’s get started.

This Mclaren F1 Partnership with Salesforce will provide multiple different experiences, on and off the track for fan engagement and new audiences. Salesforce helps Mclaren to build a deep relationship with their fans and also introduce them with their customer 360 product.

How is Salesforce Going to Help Mclaren F1?

McLaren is going to use Sales Cloud, Service Cloud, Marketing Cloud, and Mulesoft, for better engagement with their fans and by providing relevant content to create strong relationships.

During this Formula 1 Event, Salesforce will be representing themselves in Mclaren pitstop and Mclaren garage. Through this partnership Mclaren will provide enhanced digital fan experience in all F1 races with the help of Salesforce. This opportunity will give it a chance to share fans thoughts, with the Mclaren App and also provide unique offers to their Mclaren Plus Subscribers.

Words Said by Zak Brown (Mclaren Racing, CEO)

“ The McLaren Formula 1 Team is excited to utilise Salesforce’s capabilities. Salesforce is going to help us for a long term by connecting our fans and partners. It’s the best time to step forward with Salesforce on our 60th anniversary, which helps us a lot with a kick-start to build a strong relationship with our passionate fans and partners”.

Last Words

Salesforce the CRM Leaders provides opportunities to McLaren to enhance their customer data relationships. For more information & for any query about Salesforce services and Salesforce consulting, go through this link Cloudmetic, We provide multiple services and consulting with highly experienced experts.

Mclaren F1 Partnership with Salesforce to Increase Fan CRM Capabilities

How is Salesforce Going to Help Mclaren F1?

Words Said by Zak Brown (Mclaren Racing, CEO)

Last Words

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