Salesforce and Google Cloud Platform Partnership 2023

Salesforce and Google Cloud Platform Partnership 2023

Salesforce Google Cloud publicly announced an expanded strategic partnership for helping businesses utilize data and AI (Artificial Intelligence) to provide a more personalized customer experience. Also, run campaigns effectively by reducing costs across marketing, sales, commerce, and services. 

The motto of this article is to provide information for all Salesforce and Google users, that they planned a new step together. Salesforce recognizes that users have data in an external system, and in custom AI also. So this new Salesforce partnership with Google Cloud allows organizations to bring large modules and data from Google.

Benefits of Salesforce Google AI Collaboration

This Salesforce Google Cloud Partnership will bring real-time data sharing for enhanced predictive and generative AI capabilities. So, companies can use their data and their custom AI models for better customer needs prediction. This will help to reduce the risk, cost, and complexity of synchronizing data. 

  • A fashion Retailer –  This can connect CRM data, like customer service interaction and purchase history, or with data like real-time online activity or social media behavior which is non-CRM. They can also deploy custom AI models by pitching certain types of clothing based on that data. 
  • Financial Institution – This will help by collecting data like customer transaction history, financial goals, and credit score which allows companies to pitch the exact product to their exact customers’ needs. Companies can deploy custom AI models that predict customer needs, spending brackets, and many more.
Salesforce Google cloud Partnership 2023

Salesforce Data Cloud + Google BigQuery

  • This new integration between Salesforce and Google BigQuery enables companies to create unified profiles of their customers to provide them with a unique and highly personalized experience.
  • This collaboration provides seamless data access across the cloud and platform to their customers, to store their entire data in a single location – with zero-copy or zero-ETL. Which can reduce the complexity of moving and copying it while maintaining, and reduce cost too.

Data Cloud + Vertex AI

  • This integration enables customers to bring their own models from Vertex and they can also use them across the Salesforce platform, by pointing the exact search or need of their business.
  • Zero-copy data access for AI model, through which training can maximize company AI investment by providing their customer data with immediate access, thereby the efficiency of AI prediction and insight and streamlining the model development process.

Conclusion

So this is it guys, this is the end of this article, we hope you’ll get the proper information about this new update Salesforce Google Cloud partnership. This collaboration will become very helpful for the industries by proving them a customer behavior data and also boosts sales. 

For these types of quick and on-time information stay connected with us, we also provide the best Salesforce Consulting Services with highly trained experts. For more information reach us at sales@cloudmetic.com

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